| 1. Awareness | To build brand recognition and reach. Use when you’re new, launching a product/service, or entering new markets. | | |
| 2. Traffic | When you want people to visit your website or a specific landing page (e.g. blog, service page). Good for content promotion or pushing prospects further down funnel. | | |
| 3. Engagement | To get more user interaction — likes, comments, shares, or to boost post visibility. Great if you want social proof or active audience involvement. | | |
| 4. Lead Generation | If your business model involves capturing leads (emails, phone numbers) via forms or messaging. Useful for service businesses, coaching, B2B, etc. | | |
| 5. Sales / Conversions | When the goal is direct action — product purchases, subscriptions, bookings. Use this especially in e-commerce, digital products or where you track conversions via pixel or API. |
